Julia Rosinus has been managing national and local marketing and social media campaigns, with an emphasis on CPG brands, for 11+ years. She is currently the Director of Social Media + Influencer at ICF Next.
Her specialties include developing marketing strategies, client leadership, social media, organic and paid campaigns, community management, content development and influencer management.
Julia began her career as the first communications intern for President George W. Bush and his Presidential Library. This experience led to her "Ah ha!" moment, when she first felt the power of connecting brands and causes with their consumers. She has worked at several large agencies under both the Interpublic and Omnicom groups.
Before starting her own consulting firm, 26Digital, in 2015, she was the Senior Social Marketing Manager for Vosges Haut-Chocolat - a Chicago based luxury chocolatier. During her time with Vosges, she increased all social media metrics, and was responsible for generating over 13 million organic social impressions in 2015. In 2020, she was the marketing manager for a Kraft Heinz innovation start up project which yielded a 5x ROI on her influencer program.
Julia has had an integral part in developing and engaging with social and influencer communities for Hotels.com, Muscle Milk, Vosges Haut-Chocolat, Utter Nonsense Card Game, She Runs It (formally AWNY), I Can't Believe It's Not Butter!, Country Crock, Nestle Coffee-mate, Hostess Brands, BIC Razors and more.
In addition to developing social media strategies, she has curated content and written from the perspective of several high-profile figures including President George W. Bush, Chef and co-host of “The Chew” Carla Hall, restaurateur and philanthropist Lisa Vanderpump and distinguished chocolatier Katrina Markoff.
In her free time, Julia is a new puppy mom to her beagle Winnie and is a proud aunt of three nieces and one nephew. She will begin her Master’s Degree in Integrated Marketing Communications at Northwestern University in the fall of 2022.